A YOU is like an ETF personalized for you:

Mash up thousands of theme based stock lists, create a portfolio that reflects you and generates alpha.

Select the category of indices you would like to use in your portfolio by pressing on the category buttons below. The circle is made up of the letters Y.O.U. The circle is YOU. Drag and drop indices into You and Not You to create a portfolio.
Browse themes you would like to include in your investment decision below:

Drop what's YOU here.

Added themes will appear here.

Drop what's NOT YOU here.

Added themes will appear here.

View The Cost of being YOU:
Double click anywhere on the chart to see a larger version of it.
YOU vs. Components YOU vs. SP500 YOU vs. NOT YOU
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Drag and drop theme based baskets into the YOU circle in the center of the page to see the hypothetical performance of the created portfolio.